4-screen audience measurement: Médiamétrie stands out at the ASI conference
The new DAR standards over 4,000 campaigns to compare their performances “Making four-screen measurement fit for purpose”.
That was the title of the presentation delivered by Médiamétrie in front of the audience measurement specialists from around the world who were gathered at the ASI Conference in Athens on November 9, 2018.
For sharing his vision to make 4-screen television measurement the benchmark via the evolution in media planning, Julien Rosanvallon, Director of the TV & Online Department won the Tony Twyman Award for the most outstanding paper. .