Results & Studies
19.10.2023
Night-time in the Media: Television, Music, Social Media
… midnight, known as the "night-time," has its specific programming and audience practices. Some trends include a strong presence of television, … takes place outside the home in the evening, primarily while driving. Internet for Communication and Entertainment An average of 27.9 million …
Results & Studies
17.12.2025
50-64 year olds, heavy consumers of traditional and digital media
… with heavy consumption of platforms and digital media, and even internet usage, similar to younger populations. Better equipped with media devices than average, this target audience is a heavy consumer of radio and television and a majority user … of active people frequented movie theaters, playing a role as “key audiences for French cinema.” Contrary to popular belief, people aged …
Results & Studies
08.01.2018
OTT Services – A public in love with content
… This concerns VOD/SVOD, video platforms on the internet, dedicated applications such as MyCanal or MOLOTOV via a Smart … is much higher (13%). How can these practices be integrated into the audience measurement ? Médiamétrie has been measuring time-shifted …
Results & Studies
07.06.2018
2018 Football World Cup: Audience records in the pipeline
… in the summer of 2014. That year’s competition garnered very high audience numbers, with two matches in particular sailing in to the top … Portugal, attracted 20.8 million viewers on 10 July at 21:00 on M6. Internet viewing has increased, as a complement to TV Leaving aside …
Results & Studies
24.10.2019
Audio landscape: choice and flexibility are the order of the day!
… of 4 French people listened to the radio in the car at least once. Audiences take full advantage of the nature of radio: half of all … and finding practical information (traffic and weather). 37% of the audience listen to music programmes, 36.2% to general-interest … content include: cooking or eating (radio preferred) for 46.1% of internet users, and when having guests (music preferred) for 41.8% of …
Results & Studies
06.07.2023
The environment, a concern seized upon by the media
… Estimated reading time: 10 min 3 s Both on television and on the internet, many programmes discuss the issue of the environment, a major … says “ this is really an important topic for television, and even if audiences are not comparable to those for the entertainment and fiction … and climate issues. This scheduling has increased the slot’s audience. The “ Sur le front ” programme of 16 January 2023 attracted …
Results & Studies
25.10.2018
2018 Football World Cup: a well-orchestrated TV victory
… the months leading up to the tournament, they had nurtured these audiences with dedicated programmes on all screens. Feedback on a … evening news brought forward to 7.15pm on match days). The Group’s internet sites and channels also altered their schedules in line with … prime time). On average, internet screens generated a 3% additional audience to the TV audience. This increased to 6% for the Uruguay vs. …
Results & Studies
30.10.2025
Young people at the forefront of the conversational AI revolution
… or Le Chat, among others [1] . The growth is spectacular, as their audience has tripled in one year . More people are visiting these sites … of conversational AI sites raises questions about how they are used. Internet users primarily use AI tools for educational purposes, to …
Results & Studies
20.07.2023
Media in the French Overseas territories, reflections of territorial diversity
… exclusive. This difference can be explained in particular by various Internet Service Provider operators and the lack of Canal + packages in this territory. This is reflected in terms of audience share: free DTT channels achieve an 88% audience share in …
Results & Studies
06.05.2025
Video in the age of ultra-connected young people
… look at Generations Z and Alpha through Médiamétrie’s behavioural and audience studies. Young people ultra-connected and over-equipped … of their video uses and their ultra-connectedness to the Internet: 99% of 15-24 year olds connect to the internet every month …
Results & Studies
29.11.2023
Young People and Live Sports Boost Mobile Media Consumption
… programming is the reigning king of mobile consumption. Radio and Internet: Preferred Media for Mobility In France, over a third of audio … the car is the primary location for radio listening in terms of audience numbers, linked to professional activities: from Monday to …
Results & Studies
14.09.2023
Monitoring changes in French people’s multimedia equipment and subscriptions is a necessity for Médiamétrie and the media ecosystem
… Temps de lecture : 3min 56s In order to carry out media audience measurements and study changes in public behaviour, Médiamétrie … equipment and service offerings . French households' access to the Internet , the multimedia equipment of these households and the services …