Les mots des médias - Sources

Les mots des médias est un dictionnaire comprenant près de 400 mots de l'univers des médias, du digital, des études, des technologies et méthodologies de mesure, de la data... rédigé par les experts de Médiamétrie et enrichi de définitions plus spécifiques empruntées aux lexiques suivants : 

 

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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