CESP (French Centre for the Study of Advertising Media)

The CESP (Centre d'Étude des Supports de Publicité) is the inter-professional body for communication players involved in media audience research and the measurement of their effectiveness: advertisers, agencies and media. CESP audits all benchmark audience measurements on behalf of its members, whatever the medium: Internet, TV, press, outdoor advertising, radio, cinema. CESP also provides certification and consultancy services in France and abroad.