Audience Card

Elementary data that can be used to describe an audience. An audience card is comprised of a date, a start time and an end time, and a description of what was viewed or listened to. Depending on the media and the measurement technology, the description of what was viewed or listened to can be a TV channel, a Radio station, a URL, video content, etc. The audience card can also be enriched with additional information, such as the location or even the type of screen.