During the run up to the Easter holidays and the May bank holidays, 49 million French people visited travel websites and apps in March 2024. This represents more than 3 French people out of 4 (77%).

The category thus recorded a 4% increase compared to last year, with 1.8 million additional visitors.

Every day, 19.9 million unique visitors browsed this universe, a 6% increase compared to March 2023.

Frequency of use of Travel websites and apps is on the rise among 15-24 olds (89.8% of them visited these websites and apps during the month compared to 81.3% last year at the same time). People aged 50 and over were also very present (81.4% compared to 76.3% one year ago). 

The sector’s dynamism is mainly driven by the Tourism and Destinations category, whose audience increased by 14% compared to last year. Hotels and Hotel Guides also contributed to this trend, with a 10% increase in unique monthly visitors.

In March 2024, 55.4 million connected to the Internet during the month (up 1.1 million people compared to 2023), which is 86.9% of French people. Every day, 47.3 million of them surfed the web.

On average, French people spent 2 hours 36 minutes every day on the Internet, which is an increase of 10 minutes compared to March 2023. Mobile phones account for 80% of their daily surfing time, a share that has increased by 3 points compared to last year.

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