Senegal : TV and Radio audiences and Internet uses in Dakar

Press release
2ⁿᵈ half of 2023
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CP Sénégal

Médiamétrie support the Senegalese market by conducting a half-yearly survey, which are now based on a sample of 1,499 people aged 15 and over living in the four districts comprising Greater Dakar.

Mediametrie is publishing the audience results for the wave of the 2nd  half of 2022 of this regular reporting-based measurement (from 1st  to 16th October, from 29th October to 13th November, and from 26th November to 11th December 2023) carried out with Omedia.

This approach allows study clients to analyse the results for specific targets and per day.

This measurement aims to provide television channels, communication agencies and advertisers with the data necessary for the advertising and editorial management of their offers.

Television

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Tableau Sénégal ENG

Radio

During the same period, more than half of people living in GreaterDakar (44%) spent an average of 1 hour and 26 minutes listening to the radio every day (Monday-Friday).

The radio stations ZIK FM and RFM are the most listened to stations in Senegal, alone representing almost ttwo thirds of the total radio audience (62.7%), ahead of  WALF FM and SUD FM

Internet

People living in Greater Dakar were also surveyed about their personal smartphone use. More than nine out of ten people (95%) own a smartphone.

Regarding Internet usage, 80.3% of the surveyed people stated that they connect to the internet almost everyday.

The use of social networks is increasing : 86.2% of individuals have signed up to at least one social network platform, Facebook leads the list, followed closely by TikTok, then Instagram and X (formerly Twitter).

 

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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