What are the stakes of an automatic audience measurement or a hybrid measurement?

News

Interview with Julien Rosanvallon on the occasion of ASI 2022

Published on 31.10.2022

Julien Rosanvallon, Executive Vice President - Marketing and Customer Experience, discusses the challenges and benefits of automatic audience measurement for radio as a complement to declarative measurement, as well as the importance of hybridizing television measurement based on operator logs.

Here's his interview with Richard Marks, ASI's Research Director, on the occasion of the new edition of ASI 2022 in Nice.

To learn more

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.