Web Observatory Kids
What do the youngest users consume online? How do they decide from the multitude of screens and content? What influence do parents have?
In a technology environment that is constantly evolving, children are increasingly drawn to all screens. The Web Observatory Kids study reveals the online habits of children aged 4 to 14 across the 4 screens (computer, mobile phone, tablet, and TV). Similar to the Web Observatory study, you can now learn the overall digital usages of children.
Web Observatory Kids offers you a complete panorama of internet use among 4 to 14-year olds
- Get in-depth knowledge about the target audience
- Highlighting “consumer insights” (needs, expectations, experiences, etc.)
- Comparing children’s’ usages with those of their parents
Web Observatory Kids is a self-administered online survey (CAWI) among a representative sample of 4,000 children aged 4 to 14 years. In order to ensure that the survey collects quality results, our questionnaire has been designed to facilitate its administration with the target audience: