Total Internet Audience in France in May 2020

Press release
Easing lockdown: travel, automotive, ads and property websites and applications are all experiencing a strong audience recovery

In May 2020, the month in which the lockdown started to be eased, 46.1 people used the Internet every day; that is 73% of French people. This is 636,000 more than in May 2019 but 373,000 less than in April 2020, when the entire population was in lockdown.

Although the average time spent per day per French person on the internet fell slightly this month (-8%), usage remains at a very high level: 2 hours 45 minutes on the Internet per day and per person, or 27% more than one year ago.

As they were able to resume outdoor activities in May, French people spent less time on messaging services. So, during this month of easing lockdown and reopening of certain economic sectors, analysis of the largest audience increases shows very dynamic growth for websites and applications related to journeys (+49% daily unique visitors in one month for plans/maps/routes) and travel (+20% for hotels), but also for ads (+29%), the automotive sector (+27%) and property (+45%).

 

 

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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