Total Internet Audience in France in August 2021

Press release
7 out of 10 French people visited websites and applications for plans, maps and routes

In August 2021, 53.3 million people went online during the month, that’s 85% of the French population. Each day, 44.7 million web users accessed the internet, a number similar to that of the previous year.

French people spent an average of 2 hours 18 minutes each day on the internet, an increase of 5% compared to August 2020. This consumption is still brought up to 72% by mobile phones.

In this period of great travel, websites and applications for plans, maps and routes attracted 44.5 million unique visitors, or 7 out of 10 French people (70.5%). This represents 1.9 million more people since August 2020 (+4.5%).

Every day, 13.7 million unique visitors surfed this universe, an increase of 1.5 million compared to last year (+12.4%). As a result, more than one in five French people (21.6%) visited these websites and applications. The 25-34 age group use them the most: a third of them log in every day (32.8%).

 

Top 10 websites and applications for plans, maps and routes

Source: Médiamétrie and Médiamétrie//NetRatings - Total Internet Audience - Any connection location - France - August 2021 - Base: 2 years and over
Copyright Médiamétrie - All rights reserved
 
Please click on the icon to download the comprehensive press release.

Download

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

More