Senegal: TV and Radio audiences and Internet uses in Dakar
Mediametrie is publishing the audience results for the wave of the 2nd half of 2022 of this regular reporting-based measurement (from 16th to 31st October, from 6th to 21ˢᵗ November, and from 27th November to 12th December 2022) carried out with Omedia.
This approach allows study clients to analyse the results for specific targets and per day.
This measurement aims to provide television channels, communication agencies and advertisers with the data necessary for the advertising and editorial management of their offers.
During the same period, more than half of people living in GreaterDakar (51,1%) spent an average of 1 hour and 31 minutes listening to the radio every day (Monday-Friday).
The radio stations ZIK FM and RFM are the most listened to stations in Senegal, alone representing almost three-quarters of the total radio audience (72.6%), ahead of RFI, WALF FM and SUD FM
People living in Greater Dakar were also surveyed about their personal smartphone use. More than eight out of ten people(86,8%) own a smartphone.
Reagrding Internet usage, 82,6% of the surveyed people stated that they connect to the internet almost everyday.
The use of social networks continues : 71,4% of individuals have signed up to at least one social network platform, Facebook leads the list, followed by Instagram and Twitter.
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