The results of EAR > Local, the new local radio audience measurement, will be published on 28 July 2022

Press release
Médiamétrie Radio adulte

On 28 July, Médiamétrie will publish the first results of the EAR > Local study, a system enriched with radio audience measurement at regional and local level.

“There are almost 1,000 radio stations in France. Being able to offer all market players a system that reflects the diversity and plurality of the radio landscape throughout the country is at the heart of the contract of trust that Médiamétrie has with the media”, commented Emmanuelle Le Goff, Director of Radio & Total Audio.

EAR > Local relies on a reporting-based telephone survey which is an optimised and simplified system. Users of the measurement (radio stations, advertising networks, agencies, advertisers) can now know the radio audiences in all French départements* vs 72 previously and still in 97 cities.

The EAR > Local results will continue to be published annually, but henceforth will be published on the basis of a rolling accumulation of 2 seasons. The results published on 28 July will therefore relate to the period from September 2020 to June 2022.

This change is in line with the optimisation of the various aspects of radio audience measurement initiated in September 2021, with EAR > National, EAR > Ile-de-France and soon EAR > Insights.

 

* Excluding Île-de-France measured in EAR > Île-de-France

 

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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