The results of EAR > Local, the new local radio audience measurement, will be published on 28 July 2022
“There are almost 1,000 radio stations in France. Being able to offer all market players a system that reflects the diversity and plurality of the radio landscape throughout the country is at the heart of the contract of trust that Médiamétrie has with the media”, commented Emmanuelle Le Goff, Director of Radio & Total Audio.
EAR > Local relies on a reporting-based telephone survey which is an optimised and simplified system. Users of the measurement (radio stations, advertising networks, agencies, advertisers) can now know the radio audiences in all French départements* vs 72 previously and still in 97 cities.
The EAR > Local results will continue to be published annually, but henceforth will be published on the basis of a rolling accumulation of 2 seasons. The results published on 28 July will therefore relate to the period from September 2020 to June 2022.
This change is in line with the optimisation of the various aspects of radio audience measurement initiated in September 2021, with EAR > National, EAR > Ile-de-France and soon EAR > Insights.
* Excluding Île-de-France measured in EAR > Île-de-France
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