Radio Panel 2018/2019
Objective of the Radio Panel
To measure the number of people listening to the radio and the listening frequency over a long period, Médiamétrie gathered information about the listening habits of the same people (panellists) over 23 days. Two panels were surveyed. from 15 September to 7 October 2018, and from 12 January to 3 February 2019. The aim of the Radio Panel is to better understand the behaviour of the listeners over a long period (duplications between stations, transfers of one station to another, renewal and loyalty of the audience, etc.) and to provide information for the media-planning models.
The panel survey supplements the “126,000 Radio” survey, which, with a daily renewal of the individuals surveyed, measures the audience levels as a daily average, as well as the profiles of their listeners.
Information gleaned about Radio media
Over a period of three full weeks, 91.5% of people aged 13 years and older listened to the radio at least once. On average, they listened to the radio for 15 days out of 21 days, regardless of how long they listened for.
Over three weeks, 77.5% of people listened to the radio in the car, 61.4% at home and 15.2% in the place of work or study. This shows that the coverage over three weeks is higher in the car than at home, but listening at home remains more regular with an overage of 13 days out of 21 of listening per listener, compared with an average of 10.4 days in the car.
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