Radio Panel 2018/2019

Communiqué de presse
September-October 2018 / January-February 2019

Objective of the Radio Panel

To measure the number of people listening to the radio and the listening frequency over a long period, Médiamétrie gathered information about the listening habits of the same people (panellists) over 23 days. Two panels were surveyed. from 15 September to 7 October 2018, and from 12 January to 3 February 2019. The aim of the Radio Panel is to better understand the behaviour of the listeners over a long period (duplications between stations, transfers of one station to another, renewal and loyalty of the audience, etc.) and to provide information for the media-planning models.

The panel survey supplements the “126,000 Radio” survey, which, with a daily renewal of the individuals surveyed, measures the audience levels as a daily average, as well as the profiles of their listeners.

Information gleaned about Radio media

Over a period of three full weeks, 91.5% of people aged 13 years and older listened to the radio at least once. On average, they listened to the radio for 15 days out of 21 days, regardless of how long they listened for.

Over three weeks, 77.5% of people listened to the radio in the car, 61.4% at home and 15.2% in the place of work or study. This shows that the coverage over three weeks is higher in the car than at home, but listening at home remains more regular with an overage of 13 days out of 21 of listening per listener, compared with an average of 10.4 days in the car.

Please click on the icon to download the comprehensive press release.

Download

Confidence interval calculus

Taille de l'échantillon ou d'une cible dans l'échantillon

n =

Proportion observée dans l'échantillon ou sur une cible dans l'échantillon

p =

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

Test of significance of the differences between two proportions

Permet d'évaluer si la différence entre 2 proportions est significative au seuil de 95%

Proportion

Taille de l'échantillon

Échantillon 1

%

Échantillon 2

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

En complément