Quarterly barometer of the e-commerce audience in France - Online shopping and delivery methods, Black Friday/Cyber Monday online shopping intentions and Christmas shopping intentions
42 million online shoppers in France
According to the Internet Usage Observatory, in the third quarter of 2021 the number of online shoppers rose to 42 million, which is 1,100,000 more than one year ago.
In the words of Xavier Lemuet, Director of Médiamétrie’s Ad Hoc and Major Surveys Division: “This 3rd quarter of 2021 confirms the appetite of online shoppers in a context of a lesser health crisis (compared to 2020). Active online shoppers, who are big fans of promotions to find deals and/or prepare for the holiday season…but who are now also engaged and concerned about the ecological impact of their acts of purchase”.
According to Marc Lolivier, Executive Director of FEVAD: “More and more French people are buying their Christmas gifts online: 78% of online shoppers will do their shopping there, up 5 points from last year. This is another trend that is confirmed year after year and which shows a real change in purchasing behaviour: 32% of online shoppers intend to give second hand products as gifts”.
Survey of online shopping and delivery methods, online shopping intentions for Black Friday and Cyber Monday and Christmas shopping intentions
Médiamétrie, in partnership with FEVAD, carried out a survey between 28 October and 4 November 2021 and asked 1,002 internet users aged 15 years and older about their online purchases and online shopping intentions.
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