Quarterly barometer of the e-commerce audience in France - Online shopping and delivery methods, Black Friday/Cyber Monday online shopping intentions and Christmas shopping intentions

Press release
3ʳᵈ quarter 2021

42 million online shoppers in France

According to the Internet Usage Observatory, in the third quarter of 2021 the number of online shoppers rose to 42 million, which is 1,100,000 more than one year ago.

In the words of Xavier Lemuet, Director of Médiamétrie’s Ad Hoc and Major Surveys Division: “This 3rd quarter of 2021 confirms the appetite of online shoppers in a context of a lesser health crisis (compared to 2020). Active online shoppers, who are big fans of promotions to find deals and/or prepare for the holiday season…but who are now also engaged and concerned about the ecological impact of their acts of purchase”.

According to Marc Lolivier, Executive Director of FEVAD: “More and more French people are buying their Christmas gifts online: 78% of online shoppers will do their shopping there, up 5 points from last year. This is another trend that is confirmed year after year and which shows a real change in purchasing behaviour: 32% of online shoppers intend to give second hand products as gifts”.

 

Survey of online shopping and delivery methods, online shopping intentions for Black Friday and Cyber Monday and Christmas shopping intentions

Médiamétrie, in partnership with FEVAD, carried out a survey between 28 October and 4 November 2021 and asked 1,002  internet users aged 15 years and older about their online purchases and online shopping intentions.

 

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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