Quarterly barometer of the e-commerce audience in France - Online purchases and payment methods
42 million online shoppers in France
According to Médiamétrie’s Internet Usage Observatory, 42 million web users made online purchases in the 2nd quarter of 2021. This is nearly 1 million more online shoppers than in the 2nd quarter of 2020.
In the words of Xavier Lemuet, Director of Médiamétrie’s Digital and Media division:
“The digitalisation of consumption habits is continuing outside the lockdown period, this year confirms it. There are more and more online shoppers and they are buying online more and more regularly. This progression is supported by a diversification of means of payment, with progression with in particular a very significant adoption of electronic payment solutions that are alternatives to traditional credit cards. However, banks are still major players in online payment, with efficient means to secure purchases. ”
According to Marc Lolivier, Executive Director of FEVAD: “While security remains by far the top priority for online payment, this does not prevent consumers from increasingly diversifying their means of payment. When it comes to paying for an order, credit cards are often preferred. However, alternative payment methods such as electronic wallets, gift cards and transfers continue to gain ground, particularly among young people. At the same time, deferred and split payments are also attracting an increasingly large number of people. This change in behaviour also reflects an increasingly broad payment offer, developed by merchant sites and payment players. ”
Médiamétrie, in partnership with Fevad, asked Internet users about the payment methods they use to pay for their online purchases.
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