Podcast measurement in June 2020

Press release
Almost 100 million podcasts downloaded or listened to in June 2020

Médiamétrie publishes a press release derived from the eStat Podcast measurement. This study counts the number of podcast downloads from websites or applications as well as the number of podcasts listened to via streaming by those subscribing to the measurement (1). The measured content are podcasts that were previously broadcasted via radio and/or native podcasts.

It’s confirmed: French people love podcasts

French people are increasingly enjoying the attractions of audio content: In June 2020, over 99 million podcasts were downloaded or streamed(2).

On a like-for-like basis (same podcast editors and same methodology), this represents an increase of 29% from June 2019.

News and humour are favourites, along with content for young people, cooking and sports

News and entertainment (including humor) lead the list of preferred themes for podcasts.  Other genres, however, have also experienced an increase in popularity since the beginning of the year. Such is the case for audio aimed at younger audiences, or podcasts about parenting. Culture, sports, health and cooking are also favourite genres for podcast listeners.

 

(1) See the measurement methodology at the end of the release
(2) Perimeter labeled ‘eStat’ only.

 

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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