Podcast measurement in June 2020
Médiamétrie publishes a press release derived from the eStat Podcast measurement. This study counts the number of podcast downloads from websites or applications as well as the number of podcasts listened to via streaming by those subscribing to the measurement (1). The measured content are podcasts that were previously broadcasted via radio and/or native podcasts.
It’s confirmed: French people love podcasts
French people are increasingly enjoying the attractions of audio content: In June 2020, over 99 million podcasts were downloaded or streamed(2).
On a like-for-like basis (same podcast editors and same methodology), this represents an increase of 29% from June 2019.
News and humour are favourites, along with content for young people, cooking and sports
News and entertainment (including humor) lead the list of preferred themes for podcasts. Other genres, however, have also experienced an increase in popularity since the beginning of the year. Such is the case for audio aimed at younger audiences, or podcasts about parenting. Culture, sports, health and cooking are also favourite genres for podcast listeners.
(1) See the measurement methodology at the end of the release
(2) Perimeter labeled ‘eStat’ only.
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