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Among Omedia’s historical activities, media monitoring and analysis of advertising investments are now extending their scope to 23 channels in 9 countries. This service provides advertising market players (television channels, communication agencies and advertisers) with a strategic vision of the presence of brands on television.

In addition to monitoring the proper implementation of media plans and TV ad campaigns, these tracking services continuously monitor spending on the purchase of TV advertising space for all advertisers.

Each month, for each country, Omedia customers receive a barometer delivering the total advertising investment, broken down by channel, by advertiser, by industry, and, split into highlights of the day (day time, prime time and night time).

So, in April 2020, gross advertising investments on Senegalese TV channels, for example reached over 1 billion CFA francs (nearly 1.6 million Euros), up 12.6% compared to April 2019. The top 10 advertisers alone made 32% of the total TV advertising investments in April 2020.

Christophe Gondry, Managing Director of Omedia, said: “with this historic and enriched activity, Omedia has established itself in the advertising monitoring market in French-speaking sub-Saharan Africa. With Omedia, market players can benefit from an essential competitive intelligence tool that supports them both in their strategy, in their benchmark and in managing and allocating their communications budgets.”

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