Omedia announces a new press review service

Press release

Omedia, a market research and media analysis company in sub-Saharan Africa, is now making a new press review service available to advertisers, players and economic operators.

This personalised service is available in French and English and reports on both print and digital media. It is based on a review which deals with a wide range of generic themes such as current affairs, national economy and politics among others, as well as more specific themes related to the subscriber’s sector, category, field of activity or brands, as requested.

This review mainly covers the daily press in Côte d'Ivoire, Senegal and Burkina Faso and also includes Pan-African digital media.

In plain terms, every morning, subscribers to the service receive an email summarising the day’s articles relating to the chosen themes, with a direct link to their personal space on the Omedia web platform to find the summary and the entirety of each article sorted by theme and by section.

 

Karim Konaté, Managing Partner of Omedia, commented: “With this service, our customers can identify and quantify their media impact and assess its content to measure their reputation and adapt their communication, or even benchmark their competitors and monitor the market.”

Find out more: click here

 

Please click on the icon to download the comprehensive press release.

Download

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

More
×
Dictionnaire
Les mots
des médias
New
edition
+500
definitions
A
B
C
D
E
F
G
H
I