Quarterly barometer of the e-commerce audience in France - 2020 overview

Press release
4th quarter 2020

 42 million online shoppers in France

According to the Internet Usage Observatory, in the 4th quarter of 2020 the number of online shopper rose to almost 42 million, an increase of 1.5 million online shoppers in just 1 year.

According to Marc Lolivier, Executive Director of FEVAD: “The year 2020, marked by the coronavirus pandemic, has profoundly changed the shopping habits of millions of French people. The unique situation has meant that consumers have had to reorganise their lives and deal with traffic restrictions and the closure of many physical shops. The internet has allowed them to continue to feed themselves, buy everyday necessities, learn and entertain themselves while respecting all the currently applicable health protection measures.  Some of these habits tend to take hold over time and create new expectations among consumers, such as having online access to their local shops, for example. While 2020 drove forward the digitalisation of the commercial sector, it is essential to continue to keep pushing this even further and support all merchants, particularly micro and small and medium sized businesses. The digital sector has been an excellent economic shock absorber in this period, we must now make sure that it becomes a lever of recovery for everyone, for the commercial sector as a whole”.

Jamila Yahia-Messaoud, Director of Médiamétrie’s Consumer Insights Department:  “The number of online shoppers has massively increased this year, more so than in previous years. Online shoppers also intensified and diversified their online purchases and used online shopping services much more regularly, even for their food shopping. In addition to its practicality and ease of use, the e-commerce sector has responded to the desire of online shoppers to avoid putting their health at risk and to avoid the restrictions put in place in shops”.

Overview of e-commerce in 2020

Médiamétrie, In partnership with FEVAD, carried out a survey between the 11th and the 18th of January 2021, and asked 1,296 internet users aged 18 years old and older about their online shopping habits in 2020 and the impact of the health crisis. 

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

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Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

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Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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