Quarterly barometer of the e-commerce audience in France - Online Christmas shopping plans

Press release
3rd quarter 2020

41 million online shoppers in France

According to the Internet Usage Observatory, in the third quarter of 2020 the number of online shoppers rose to 41 million, 510 000 more than a year ago.

According to Marc Lolivier, Executive Director of FEVAD: “Now a greater part of the daily lives of French people, this year online shopping has once again proved incredibly popular with consumers since almost all (98%) online shoppers said that they were happy with the purchases that they made online during the last 12 months. They were also happy to find additional services that made their shopping easier, such as free delivery for example. These services were at the top of their selection criteria for an e-commerce site after the price and the simplicity of the return or refund procedure”.

For Jamila Yahia-Messaoud, Director of Médiamétrie’s Consumer Insights Department:  “Despite the healthcare crisis, people’s spending habits have stayed more or less the same. 96% of online shoppers surveyed said that would have gone to the shops if they had not made their purchases online. Nevertheless, many consumers are concerned about their financial future and this will have an impact on their shopping for the Christmas period. They rationalise their purchases and focus more on the cost of what they are buying, often to the detriment of environmental or ethical concerns.

Christmas 2020 on the internet – Survey about the shopping plans of internet users

With Christmas drawing near, Médiamétrie, in partnership with FEVAD, carried out a survey between the 28th  of October and the 4th of November 2020 and asked 2,037 internet users aged 15 years and older about their online shopping plans.

 

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Confidence interval calculus

Sample size or target in the sample

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Proportion observed in the sample or on a target in the sample

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Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

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Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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