Smart speakers assistants

Usage and perception of smart speakers users
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Who are potential users of smart speakers?

A boost for use of voice assistants, smart speakers offer brands new opportunities for contact.

A detailed view of usage and perception of users

  • Measure the awareness, equipment level and incentives / obstacles
  • Determine equipment intentions and reasons for non-acquisition in the short term, with a "Christmas purchase" focus
  • Analyse usage, motivations and feedback of users
  • L'étude Enceintes à commande vocale est réalisée sur la cible internautes de 15 ans et plus, auprès de 2 100 individus dont environ 200 utilisateurs. 
  • Autoadministré en ligne (CAWI), le questionnaire comprend 7 marques d’enceintes connectées à commande vocale et 3 assistants vocaux différents associés.
  • Un rapport complet des résultats de l'étude avec une analyse et des conclusions riches, fondées, documentées, argumentées et opérationnelles des résultats. Chaque graphique est accompagné de son analyse
  • Accès à l'interface de restitution des résultats "Mosaïque", qui permet d'effectuer des analyses complémentaires à la synthèse en croisant les résultats

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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