Smart speakers assistants

Usage and perception of smart speakers users

Who are potential users of smart speakers?

A boost for use of voice assistants, smart speakers offer brands new opportunities for contact.

A detailed view of usage and perception of users

  • Measure the awareness, equipment level and incentives / obstacles
  • Determine equipment intentions and reasons for non-acquisition in the short term, with a "Christmas purchase" focus
  • Analyse usage, motivations and feedback of users
  • This study is performed over the web user target of 15 years and over, among 2 100 individuals, including 200 users
  • Self-administered online (CAWI), the questionnaire includes 7 brands of smart speakers and 3 different associated voice assistants.
  • A complete report of results from the study, with analysis and rich, justified, documented, argued and operational conclusions from the results. Each graph is accompanied by an analysis
  • Access to the "Mosaic" results reporting interface, which can perform all analyses complementary to the summary by crossing results

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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