Smart speakers assistants
Usage and perception of smart speakers users
Published on 16.11.2018
Who are potential users of smart speakers?
A boost for use of voice assistants, smart speakers offer brands new opportunities for contact.
A detailed view of usage and perception of users
- Measure the awareness, equipment level and incentives / obstacles
- Determine equipment intentions and reasons for non-acquisition in the short term, with a "Christmas purchase" focus
- Analyse usage, motivations and feedback of users