Médiamétrie launches a study on “smart speakers”
The results will be published at the start of December, accompanied by a focus on Christmas Buys reflecting intentions to purchase this gadget as a Christmas present or to order one for the holiday season.
A smart speaker is a wireless speaker with a built-in artificially intelligent voice assistant – Google Assistant, Siri, Alexa, etc. – that the user can interact with vocally.
They emerged in Europe in 2015, and today offer a multitude of services: they can be used to switch on lights, listen to music, check the weather, make online purchases, and so on.
This new study carried out by Médiamétrie has three main goals:
The results, which will be published at the start of December, will include a focus on Christmas Buys that will analyse people’s intentions to buy a smart speaker as a Christmas present or order one for the holidays.
The study will allow brands and the media to gain a better understanding of the added value of this novel equipment and its services for consumers and, as the case may be, to:
“The smart speakers market is booming in France, driven by major international players such as Google, Amazon and long-standing brands in the audio market like Sony, JBL, Sonos and many more. Time-saving, ease of use, and compatibility with home automation products are some of the promises that might attract consumers. This study will help us understand the emerging challenges for brands and their ecosystem that are associated with the development of smart speakers,” says Jamila Yahia-Messaoud, director of Médiamétrie’s Consumer Insights Department.
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