Mobile Consumer Insight
How do we analyse the usages and behaviours of mobile and tablet consumers?
Every usage is device-based, and devices are indispensable for each evolution in media and multimedia behaviours.
Mobile Consumer is an in-depth analysis of media and multimedia uses and behaviours
- Knowledge of users’ mobile and tablet equipment
- Understanding smartphone and tablet usage
- Décrypter la publicité sur mobile
- Deciphering advertising on mobile
Mobile Consumer Insight is a study carried out online among a population of internet users aged 15 and over who primarily use their mobile phone. We have included 1,800 monthly interviews, i.e. 5,400 per quarter.
This comprehensive and reliable study allows you to explore the entire scope of mobile phones and tablets. Mobile Consumer Insight is the only comprehensive study that covers all of your marketing and media needs (mobile content, mobile internet, tablet usage, etc.) :
2 survey waves each year (Q2 and Q4)