Music Streaming

Measure and understand usage of on-demand streaming music

Who are the consumers of on-demand music streaming? How can you recruit them and develop their loyalty while adapting to their expectations?

In just a few years, music streaming services have become essential and omnipresent in consumers' lives. The Music Streaming study offers a complete analysis on the positioning of on-demand music streaming, and in particular compared to other methods of listening to music: complementary offering or substitution?

Music Streaming analyses the consumption of streaming music

  • Measure the awareness and usage of platforms with a ranking of the most popular free and paid platforms
  • Determine user profiles and identify incentives and obstacles to use
  • Better adapt music streaming service offerings and other listening methods faced with their users' expectations
  • Improve KPIs: level of use, satisfaction, recommendation

The Music Streaming study is connected to the Web Observatory. This is a barometric study that aims to measure total internet usages, on the following media: computer, mobile phone, tablet and Smart TV. The survey is conducted online (CAWI) among 19,800 individuals per year, or 5,400 individuals in Q1, Q2 and Q4, and 3,600 in Q3. The study's reference population corresponds to web users age 15 and over.

A summary of the study : restating of the major trends and lessons from the research

  • Usage of on-demand music streaming: awareness, free/paid, frequency of use
  • Listening context
  • Incentives and obstacles
  • Impact on other listening methods: cannibalisation or complement?
  • Satisfaction and recommendation of services        

Access to the "Mosaic" results reporting interface, which can perform all complementary analyses desired in addition to the summary.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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