Music Streaming

Measure and understand usage of on-demand streaming music
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Who are the consumers of on-demand music streaming? How can you recruit them and develop their loyalty while adapting to their expectations?

In just a few years, music streaming services have become essential and omnipresent in consumers' lives. The Music Streaming study offers a complete analysis on the positioning of on-demand music streaming, and in particular compared to other methods of listening to music: complementary offering or substitution?

Music Streaming analyses the consumption of streaming music

  • Measure the awareness and usage of platforms with a ranking of the most popular free and paid platforms
  • Determine user profiles and identify incentives and obstacles to use
  • Better adapt music streaming service offerings and other listening methods faced with their users' expectations
  • Improve KPIs: level of use, satisfaction, recommendation

L'étude Streaming musical est une étude rattachée au dispositif Web Observatoire. Il s'agit d'une étude barométrique visant à mesurer les usages internet au global et sur les supports suivants : ordinateur, téléphone mobile, tablette tactile et TV connectée. L’enquête est conduite sur Internet (CAWI) auprès de 19 800 individus par an soit 5 400 individus au T1, T2 et T4 et 3600 au T3. La population de référence de l'étude correspond aux internautes âgés de 15 ans et plus.

Une synthèse de l’étude : reprise des grandes tendances et enseignements de l’étude

  • Usages du streaming musical à la demande : notoriété, gratuit /  payant, fréquence d’utilisation
  • Contexte(s) d’écoute                                                   
  • Leviers et freins                                                                       
  • Impact sur les autres modes d’écoute   : cannibalisation ou complément ?
  • Satisfaction et recommandation des services            

Accès à l'interface de restitution des résultats "Mosaïque", qui permet de réaliser toutes les analyses complémentaires souhaitées en complément de la synthèse.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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