Médiamétrie wins twice at the IAB Europe Research Awards 2017

Press release
Médiamétrie has won the Consumer Devices category as well as a special jury prize for Research and Data Innovation, recognising its 4-screen TV/Video audience measurement, at the IAB Europe Research Awards 2017. The awards ceremony was held last Tuesday evening in Amsterdam at the 2017 Interact conference, a major event for the digital advertising industry. Both prizes recognise Médiamétrie’s expertise and capacity for innovation in measurement hybridisation. Launched in 2016, 4-screen TV/Video audience measurement is the fruit of combining panel measurement of TV and Internet audiences with big data. Although live broadcasting and the television screen are still the core means of consumption for French viewers, their habits are evolving towards increased viewing in time shifted and using Internet screens. Hence, it now makes a lot of sense to provide all-screen audience measurement. Speaking at the awards ceremony, Julien Rosanvallon, Médiamétrie’s Head of Internet and TV Department and Bertrand Krug, Médiamétrie’s Head of Internet stressed, “Médiamétrie’s expertise both in television audience measurement and in Internet measurement has enabled France to become one of the first countries in the world to offer 4-screen TV audience measurement.” To read our press release, please click below :
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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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