Médiamétrie Announces the Creation of the Data Committee
ACPM, Canal + Régie, Dentsu Aegis Network, France Télévisions Publicité, Group M, Groupe Figaro / CCM Benchmark Group, Havas Média, Lagardère Active Digital, Les Echos, M6 Publicité, Omnicom Media Group, Orange France, Prisma Média, Publicis Média, Le Bon Coin, Le Monde, TF1, SFR, Union des Annonceurs.
The Data Committee’s mission is to create the conditions for a common standard in media data in France in terms of format and targets, in order to facilitate simplified and pooled utilisation by the advertising market and publishers.
As a reference third party, Médiamétrie aims to meet the expectations of media, public companies, agencies and advertisers relating to data in terms of quality, consistency in methods, neutrality and transparency.
"Just like our position in audience measurement, we hope that Médiamétrie can foster the emergence of a common reference for Media Data in France, a trusted third party that is neutral and independent." Our goal is to help publishers to add value to their offering, by relying on our expertise and know-how in methodology and technology," stated Benoît Cassaigne, Executive Director of Médiamétrie.
The first meeting of the Data Committee will take place in the coming days.
The Data Committee is the 6th Médiamétrie’s committee. There are already commitees for: Audience measurement, Thematic TV, Radio, Internet and Métridom.