Médiamétrie Announces the Creation of the Data Committee

Press release
Médiamétrie announces the creation of the Data Committee. To date, this committee brings together media, pure players, agencies, advertisers and telecoms operators. In other words, 19 of the main data players in France

ACPM, Canal + Régie, Dentsu Aegis Network, France Télévisions Publicité, Group M, Groupe Figaro / CCM Benchmark Group, Havas Média, Lagardère Active Digital, Les Echos, M6 Publicité, Omnicom Media Group, Orange France, Prisma Média, Publicis Média, Le Bon Coin, Le Monde, TF1, SFR, Union des Annonceurs.

The Data Committee’s mission is to create the conditions for a common standard in media data in France in terms of format and targets, in order to facilitate simplified and pooled utilisation by the advertising market and publishers.
As a reference third party, Médiamétrie aims to meet the expectations of media, public companies, agencies and advertisers relating to data in terms of quality, consistency in methods, neutrality and transparency.

"Just like our position in audience measurement, we hope that Médiamétrie can foster the emergence of a common reference for Media Data in France, a trusted third party that is neutral and independent." Our goal is to help publishers to add value to their offering, by relying on our expertise and know-how in methodology and technology," stated Benoît Cassaigne, Executive Director of Médiamétrie.

The first meeting of the Data Committee will take place in the coming days.
The Data Committee is the 6th Médiamétrie’s committee. There are already commitees for: Audience measurement, Thematic TV, Radio, Internet and Métridom.

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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