Médiamétrie and Médiamétrie//NetRatings have won the Gold Award in the category « Audience measurement » for the innovation on Total Internet Audience, at IAB Europe Research Awards 2018. The awards were announced at the IAB Europe Interact Conference 2018 in Milan, a major event for the digital advertising industry.
Médiamétrie and Médiamétrie//NetRatings have developed online audience measurements on computer, smartphone and tablet, addressing the evolutions of online usages. The online measurement took a major step in 2018. Previously based on the merger of 3 panels (computer, mobile, tablet), it is now based on a unique single-source metered
panel of more than 30,000 individuals aged 2 years and over. It includes online users measured on two or three devices (computer and/or mobile and/or tablet). The measurement also benefits from innovative hybridization methodologies combining people-based panels and site centric
data collected by Médiamétrie. Total Internet Audience measurement takes account of online user surfing, across all locations, connections methods (3G/4G/Wi-Fi) or protocols (
http/
https) for all sites and apps.
With this new reference measurement, Médiamétrie publishes the audiences and the time spent on more than 6,000 brands and 700 apps for its clients in a unique interface.
The IAB Europe award acknowledges Médiamétrie’s expertise and innovation particularly in the area of measurement’s hybridization.
At the awards ceremony, Bertrand Krug, Director of Médiamétrie’s Internet department, said: « the total internet audience measurement allows us to quantify and qualify the audience of all websites. It relies on an innovative methodology developed by our team, and is audited by an independent organisation, the CESP*. It delivers exhaustive and accurate results which create unity and generate trust on the market ».
Julien Rosanvallon, Director of Television and Internet departments, added : « This award is the final touch to an ambitious project making France a European reference for online audience measurement. We share it with all those who helped make this major step possible. »
*CESP : Centre d’Etude des Supports de Publicité
