May 2021 podcast measurements

Press release
A new record for podcasts, with over 118 million plays

Médiamétrie’s eStat Podcast measurement counts the listens and downloads of podcasts of its subscribers on the scope taken into account by the measurement(1). The contents measured are the podcasts previously broadcast and/or native podcasts(2).

A significant increase in podcast listening

In May 2021, French people listened to or downloaded 118.4 million podcasts worldwide,
19.2 million more than a year ago.

This increasingly popular format also recorded almost 6 million additional listens and downloads in 1 month.

Image estat podcast - mai 2021

 

Source: Médiamétrie - eStat Podcast - May 2021 - Copyright Médiamétrie - All rights reserved

*Podcasts by French publishers counted with eStat Podcast and listened to in France or abroad (World base)
(1) See the measurement methodology at the end of the release
(2) Native podcasts are original audio content not broadcast over the air, and produced by Radio stations or by other producers

 

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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