Mobile Consumer Insight

Mobile and tablet consumer usages and behaviours

How do we analyse the usages and behaviours of mobile and tablet consumers?

Every usage is device-based, and devices are indispensable for each evolution in media and multimedia behaviours.

Mobile Consumer is an in-depth analysis of media and multimedia uses and behaviours

  • Knowledge of users’ mobile and tablet equipment
  • Understanding smartphone and tablet usage
  • Décrypter la publicité sur mobile
  • Deciphering advertising on mobile

Mobile Consumer Insight is a study carried out online among a population of internet users aged 15 and over who primarily use their mobile phone. We have included 1,800 monthly interviews, i.e. 5,400 per quarter.

This comprehensive and reliable study allows you to explore the entire scope of mobile phones and tablets. Mobile Consumer Insight is the only comprehensive study that covers all of your marketing and media needs (mobile content, mobile internet, tablet usage, etc.) :

  • Electronic format pdf summary
  • Web Interface updated each quarter

2 survey waves each year (Q2 and Q4)

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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