Meet us as the ASI 2020 conference !

From 2nd to 6th November 2020, online

Médiamétrie is partner of ASI, which organises annual conferences on key developments in media, advertising and marketing. This 2020 online edition will be hosted across five days : from Monday 2nd to Friday 6th November 2020.

The future of content delivery: how will linear and on-demand content coexist?

Tuesday 03/11 from 10:00am (London time)
Frédéric Vaulpré, Vice-President of Glance : "Global review of lockdown viewing – towards a ‘new normal’? A detailed analysis of TV and content consumption since January"

 

Frictionless measurement: has COVID-19 changed measurement forever?

Thursday 05/11 from 11:00am (London time)
François Dufresne, Director of Development in the Audience Measurement Department : "Data enriching TV – an addressable campaign case-history" with Eva Respaut, Marketing and Communication Director at M6 Publicité.

When you wish upon a (North) star: will the cross-media dream come true?

Friday 06/11 from 11:30am (London time)
Julien Rosanvallon, Executive Vice President – Audience Measurements : "A perspective on the WFA cross-media initiative" with Valérie Morrisson, Executive Director of CESP.

See the program.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

More