Meet us as the ASI 2020 conference !
Médiamétrie is partner of ASI, which organises annual conferences on key developments in media, advertising and marketing. This 2020 online edition will be hosted across five days : from Monday 2nd to Friday 6th November 2020.
The future of content delivery: how will linear and on-demand content coexist?
Tuesday 03/11 from 10:00am (London time)
Frédéric Vaulpré, Vice-President of Glance : "Global review of lockdown viewing – towards a ‘new normal’? A detailed analysis of TV and content consumption since January"
Frictionless measurement: has COVID-19 changed measurement forever?
Thursday 05/11 from 11:00am (London time)
François Dufresne, Director of Development in the Audience Measurement Department : "Data enriching TV – an addressable campaign case-history" with Eva Respaut, Marketing and Communication Director at M6 Publicité.
When you wish upon a (North) star: will the cross-media dream come true?
Friday 06/11 from 11:30am (London time)
Julien Rosanvallon, Executive Vice President – Audience Measurements : "A perspective on the WFA cross-media initiative" with Valérie Morrisson, Executive Director of CESP.