Médiamétrie launches “Global Audio”, the usage measurement that covers the entire audio universe

Press release
To provide the market insight on understanding the development and consumption of audio services in France, Médiamétrie is launching “Global Audio”, a unique measurement that captures all usages across the audio environment.

Contexts, motivations, habits, listening location and access platform: Global Audio surveys 4,000 online users aged 15 and older about their audio consumption of radio (FM, live and catch-up), music streaming and personal music library, original podcasts and audio books.

The initial results of this new multi-subscription study will be released in the first quarter of 2019:

- Measurement of listening practices and habits for these audio media (coverage, habits and listening period)

- Analysis of the motivations and listening contexts of these practices (access platforms, environment, situation and time of listening)

- Measurement of the trade-offs between the different listening opportunities

“This study decodes the developments in a rapidly changing audio market,” said Julie Terrade, Director of the National division within Médiamétrie’s Radio department. Global Audio maps the audio universe, capturing the choices, motivations and expectations of French listeners in order to inform market stakeholders.”

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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