Médiamétrie launches “Global Audio”, the usage measurement that covers the entire audio universe
Contexts, motivations, habits, listening location and access platform: Global Audio surveys 4,000 online users aged 15 and older about their audio consumption of radio (FM, live and catch-up), music streaming and personal music library, original podcasts and audio books.
The initial results of this new multi-subscription study will be released in the first quarter of 2019:
- Measurement of listening practices and habits for these audio media (coverage, habits and listening period)
- Analysis of the motivations and listening contexts of these practices (access platforms, environment, situation and time of listening)
- Measurement of the trade-offs between the different listening opportunities
“This study decodes the developments in a rapidly changing audio market,” said Julie Terrade, Director of the National division within Médiamétrie’s Radio department. “Global Audio maps the audio universe, capturing the choices, motivations and expectations of French listeners in order to inform market stakeholders.”