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What share do podcasts represent in the total audio consumption of French people? How are listeners reacting to the growing offer? Who listens to what, when and how frequently?

To answer these questions, Médiamétrie is launching the Global Audio > Focus Podcasts survey, which focuses on podcast listening habits, with the first results available in January 2023.

The Global Audio > Focus Podcasts survey assesses the consumption of all podcasts* within overall audio consumption. It also provides an in-depth analysis of the uses and expectations of the public regarding the podcast offer. The survey gives information on listening habits, accessibility, discovery channels, listening motivations, recommendations, interests, etc. This data is broken down by socio-demographic target and by consumption type (major or minor consumers of podcasts, other media, film-lovers, paid and free subscription consumers, etc.)

This focus aims to provide players in this ecosystem (radio stations, TV channels, independent publishers, agencies) with the data they need to manage their editorial and advertising strategies for this type of format.

"In a context of a changing audio landscape and a growing offer of podcasts, French people are showing an increasing appetite for this format. This year, 17.6 million listeners listened to at least one podcast per month, 2.6 million more than the previous year. Médiamétrie detects and deciphers the growing use of digital media in France. With this focus, we offer our clients an in-depth analysis of this growing market." Cécile Bertrand, Director of Surveys and Product Marketing at Médiamétrie

Médiamétrie is carrying out this survey in addition to the Global Audio survey, an annual indicator launched in 2019, which provides a consolidated and accurate view of audio consumption in France.

Please click on the icon to download the comprehensive press release.