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Médiamétrie launches Data Targets, a new range of behavioural targets based on real internet user surfing
What are the preferred media websites of women interested in organic cosmetics? What video content do fashion enthusiasts watch? What are the most used websites by internet users looking for financial investments?
To answer these questions, Médiamétrie is launching Data Targets, a new range of behavioural targets based on the actual surfing behaviour of the 25,000 Total Internet Audience measurement panelists.
This new offer allows market players - media agencies, advertising agencies, advertisers - to go beyond the socio-demographic criterion and refine their strategy with relevant targets determined according to their internet browsing context, their areas of interest, their purchasing intentions, etc.
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Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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