Médiamétrie launches Data Targets, a new range of behavioural targets based on real internet user surfing
Published on 29.09.2022
What are the preferred media websites of women interested in organic cosmetics? What video content do fashion enthusiasts watch? What are the most used websites by internet users looking for financial investments?
To answer these questions, Médiamétrie is launching Data Targets, a new range of behavioural targets based on the actual surfing behaviour of the 25,000 Total Internet Audience measurement panelists.
This new offer allows market players - media agencies, advertising agencies, advertisers - to go beyond the socio-demographic criterion and refine their strategy with relevant targets determined according to their internet browsing context, their areas of interest, their purchasing intentions, etc.
Dozens of targets such as media/video, prospective customers, lifestyle, e-commerce and food are already available. Others can be custom-made. They will be returned by the end of the year and then each month to the subscribers of the solution, in the Total Internet interface according to various indicators (unique visitors, affinity, time spent, etc.).
According to Bertrand Krug, Médiamétrie’s Digital & Press Director: “The end of cookies does not mean the end of data. Beyond and in addition to socio-demographic criteria, Médiamétrie analyses digital audiences through custom behavioural targets drawn up on the basis of real observations and in accordance with the processing of personal data.”
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