Médiamat'Thématik

Press release
Audience of channels on satellite, ADSL, cable or optical fibre, from 31th of August 2020 to 14th of February 2021

Médiamat’Thématik is the audience measurement in France for TV watched live, time-shifted and via catch-up TV by people receiving home a satellite, ADSL, cable or fibre optic TV package, namely 79% of the total TV-equipped population base residing in France. It integrates all audiences of TV programmes watched home on a TV set and outside of the home and on the move* on TV, computer, smartphone and tablet.

Reference sample : 9,702 people aged 4 years and over, living in 4,005 households that receive home one of these packages.

Médiamat national - Total with TVs

* For individuals aged 15 years+, audience out of home and on the move regardless of the screen, at relative’s or friends’ homes, at a second home, hotel, summer rental, bar, train station, airport, public space, car, train, bus, … is taken into account. For individuals aged 4-14 years, audience out of home and on the move regardless of the screen, at relative’s or friends’ homes (guests) is taken into account.

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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