Médiamat’Thématik is the audience measurement in France for TV watched live, time-shifted and via catch-up TV by people receiving home a satellite, ADSL, cable or fibre optic TV package, namely 79% of the total TV-equipped population base residing in France. It integrates all audiences of TV programmes watched home on a TV set and outside of the home and on the move* on TV, computer, smartphone and tablet.
Reference sample : 9,702 people aged 4 years and over, living in 4,005 households that receive home one of these packages.
* For individuals aged 15 years+, audience out of home and on the move regardless of the screen, at relative’s or friends’ homes, at a second home, hotel, summer rental, bar, train station, airport, public space, car, train, bus, … is taken into account. For individuals aged 4-14 years, audience out of home and on the move regardless of the screen, at relative’s or friends’ homes (guests) is taken into account.
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