Which are the most listened to radio stations in your metropolitan area, sub-region and region? What are the profiles of listeners to my station and listeners to competitor stations?
The diversity and richness of the radio landscape in France requires us to measure radio audiences in very fine detail. This is the purpose of the Médialocales study, the benchmark tool for analysing radio audiences at the local level.
Médialocales is the benchmark study for analysing radio audiences at the local level
- Results are available for the following localities: region, sub-region or metropolitan area.
- Gain access to audience figures for all categories of radio station: national, commercial and associations
- Find out radio station rankings by performance in an area and based on various indicators
The Médialocales is an ongoing radio audience measurement mechanism that covers the population aged 13 years and over living in mainland France. The measurement is based on a CATI mechanism, operated using landline telephone or mobile phone. Interviews are conducted from Monday to Saturday, between September and June. In total, approximately 110,000 interviews are carried over the total period.
Main indicators available:
Full wave: September to June
Intermediate wave: September - December (only for the 9 largest metropolitan areas in France)