The Médialocales

Local radio audience measurement

Which are the most listened to radio stations in your metropolitan area, sub-region and region? What are the profiles of listeners to my station and listeners to competitor stations?

The diversity and richness of the radio landscape in France requires us to measure radio audiences in very fine detail. This is the purpose of the Médialocales study, the benchmark tool for analysing radio audiences at the local level.

Médialocales is the benchmark study for analysing radio audiences at the local level

  • Results are available for the following localities: region, sub-region or metropolitan area.
  • Gain access to audience figures for all categories of radio station: national, commercial and associations
  • Find out radio station rankings by performance in an area and based on various indicators

The Médialocales is an ongoing radio audience measurement mechanism that covers the population aged 13 years and over living in mainland France. The measurement is based on a CATI mechanism, operated using landline telephone or mobile phone. Interviews are conducted from Monday to Saturday, between September and June. In total, approximately 110,000 interviews are carried over the total period.

Main indicators available:

  • Assisted notoriety of the stations
  • Cumulative audience (as a % and in hundreds) of radio and those stations that captured the audience
  • Listening duration per individual and per station listener (in minutes)
  • Average quarter hour (as a % and in hundreds) of the stations
  • Audience share (as a %), calculated on the basis of the average quarter hour with breakdowns of the indicators by socio-demographic targets.

Localities available:

  • 97 metropolitan areas
  • 72 sub-regions
  • 21 INSEE regions (French National Institute of Statistics and Economic Studies)

Full wave: September to June

Intermediate wave: September - December (only for the 9 largest metropolitan areas in France)

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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