Local TV

Solutions

Is the population of my coverage zone familiar with my network?

Published on 26.01.2017

How many individuals are receiving any given local network? How frequently is my local network being watched?

These are all questions that may be asked by a local network, and the Local TV study provides answers.

Local TV is the study dedicated to the notoriety, reported set-tuning, viewing habits and ratings of local networks within their coverage zone

This study makes it possible to obtain quantitative results on the performance of the local network, based on the following five study areas:
Assisted notoriety of television networks broadcasting local programmes
Reported set-tuning of the local network
Viewing habits of the network
The network’s ratings for the past seven days
Audience previous day

TV Locales est un dispositif d'étude téléphonique basé sur un échantillon d'individus âgés de 15 ans et plus, équipés TV et habitant la zone de diffusion de la chaîne locale étudiée.

Résultats quantitatifs sur 5 thèmes :

Notoriété assistée des chaînes de Télévision diffusant des programmes locaux
Initialisation déclarée de la chaîne locale
Habitudes d'écoutes de la chaîne
Audience 7 derniers jours de la chaîne
Audience veille

Vague complète : septembre - juin
Vague intermédiaire : septembre - décembre

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.