À la carte results

Customised analysis of TV audiences for a particular channel or programme

Do you occasionally want to know what the audience was for a specific channel or programme?

À la Carte Results is a customised service that delivers the precise results you need, in particular if you want to assess media impact.

À la Carte Results allows you to analyse TV audience results according to your requirements

  • Find out the return on investment to evaluate media impact
  • Measure the impact or predict the potential of particular content
  • À la Carte Results gives you periodic and specific access to audience data for adjusted time intervals, drawing on benchmark TV audience measurement services: Médiamat and Médiamat’Thématik.
  • This study covers the population in mainland France aged 4 years and over with TV equipment, across all the national channels that subscribe to Médiamat as well as the special-interest channels available on cable, satellite or broadband internet, both free and paid services, that subscribe to Médiamat’Thématik.
  • 24 standard targets available
  • Fixed time intervals (minute, quarter hour, time slot) and time intervals that vary according to the broadcast times for each programme.
  • The audience for one or more programmes on a given date
  • The average audience of a programme over a defined period
  • Top-performing programmes
  • Audience structures by sociodemographic criteria, SPC, etc. (distribution of the audience by gender, age or other criteria)
  • Audience graphs over a defined time slot and for the desired channels
  • Offerings and Consumption (distribution of time spent on each TV genre in terms of broadcast and consumption)
  • Results delivered within 2 business days.
  • Results delivered in Excel table format.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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