Ile de France Radio Panel 2018/2019
Aim of the Ile de France Radio Panel
To measure the number of people listening to the radio and the listening frequency over a long period, Médiamétrie gathered information about the listening habits of the same people (panellists) over 23 days. Two panels were surveyed from 15 September to 7 October 2018, and from 12 January to 3 February 2019.
The aim of the Radio Panel is to better understand the behaviour of the listeners over a long period (duplications between stations, transfers of one station to another, renewal and loyalty of the audience, etc.) and to provide information for the media-planning models.
The panel study supplements the “126 000 Radio Ile de France” survey, which, with a daily renewal of the individuals surveyed, measures the audience levels as a daily average, as well as the profiles of their listeners.
Please click on the icon to download the comprehensive press release.