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How does Mediamat work?

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365 days a year, Mediametrie measures TV audience including live, time shifting, catch-up viewing in and out-of-home. This is called Mediamat.
Published on 30.03.2020

Mediamat includes TV audience on TV sets at home and everywhere out-of-home and in mobility (TV set, computers, smartphones and tablets), whatever the viewing mode (live, time-shifted or catch-up).

Infographie Médiamat vAng

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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