In the heart of the media

In a continually transforming digital world, Médiamétrie observes the public’s behaviour and analyses changes in media use and cultural leisure activities.

Leader of media and reference studies in audience measurement, Médiamétrie anticipates market developments and is fostering the creation of a data media reference in France. Methodological and technological innovations are at the heart of Médiamétrie’s work, drawing upon the expertise of its teams and a two-fold open innovation process that combines academic and start-up approaches. The company exports its know how internationally.

" We accurately measure the multi-source audience of each media type and simultaneously refl ect the multimedia consumption of individuals. With the advantage of this unique knowledge behind us, we support the media, maximise the promotion of content whilst simultaneously working with agencies and advertisers to help make their advertising campaigns more effective.
Our technological and scientific research and development capacity, which is becoming increasingly recognised internationally, enables us to anticipate changes and contribute to market dynamics.
Committed to the four fundamental values of boldness, reliability, connection and respect, our teams’ priorities are the quality of our services, innovation and, of course, customer satisfaction. ",
Bruno Chetaille, Chairman of Médiamétrie

 

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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