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Global Vidéo 2023
According to the Global Video survey conducted by Médiamétrie from October to December 2022, 17 million people, which is 28% of the French population, play video games every day on TV or digital screens.
So who plays ?
On average, gamers are 35 years old and the daily practice of video games is more male (57%) than female (43%).
Across all game screens (TV and digital), people aged 50 and over represent a quarter of daily gamers (25%), just ahead of those aged 15-24 (23%).
The profile of players nevertheless differs according to according to game screens and digital screens attract more players who are a little older than the average.
Gaming and video: complementary practices
Gamers, even the most avid ones, are also enthusiastic for video content: nearly all (92%) of them also watch at least one piece of video content every day, whether TV programmes, videos on the internet or content viewed on VoD/SVoD.
Certain platforms, such as Netflix and Amazon Prime Video, for example, have seized this opportunity, and now offer video games with their subscriptions. Moreover, the video game world also inspires the scenarios for series broadcast on such platforms. Two examples of this are The Witcher, broadcast on Netflix, and The Last of US, distributed by Amazon Prime Video.
"The Global Video survey is at the heart of new digital uses and trends and makes it possible to closely follow the constant development of the video game market, in order to offer Médiamétrie’s customers all the data necessary for managing their editorial and commercial strategies."
Julien Rosanvallon, Deputy Managing Director, Médiamétrie
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Test of significance of the differences between two proportions
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Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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