Global TV

How do you monitor changes in the behaviour of television viewers?

Global TV devient Global Vidéo

Monitor changes in the behaviour of television viewers

Development of reception modes, increase in equipment, digital broadcast, etc. The behaviours of television viewers are in constant flux. The Global TV study allows you to see them more clearly. Television shows can now be viewed in several ways: Time-shifted, on demand, outside of the main residence, on devices other than a television set or even portable devices

 

Get the opportunity to quantify the usage of new methods of accessing audio-visual content

  • Quantify television consumption regardless of viewing method
  • Determine the distribution of screens for viewing live TV (computer, tablet, smartphone)
  • Monitor changes in television consumption outside of the home
  • Demystify the profile of television viewers who consume television on other screens than a television set, in other locations than their homes, or on demand (catch-up, etc.)
  • Review a complete focus on Catch-Up TV practices (time spent, screen types, targets and others)
  • Understand the social audience of TV media

Global TV is a barometric study that analyses new trends in three areas of analysis:

  • Viewing media: TV set, computer or laptop, mobile phone, tablet, etc
  • Listening environments: Primary residence, secondary residence, in friends’ homes, in the workplace, in modes of transportation and others
  • Catch-up TV
  • Social TV: Number of individuals commenting on TV programmes, regardless of the social network used

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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