What is the importance of SVOD and its players in the French video landscape? How do SVOD users consume their content? What are the most-watched programmes on these platforms?
The SVOD market has been increasing sharply for two years, with developing penetration and increasingly frequent use. This market is distinguished by the complexity of its offering, as well as its well-loved, time-consuming and addictive usage. One actor dominates the market, while new parties made noticeable entrances by rapidly establishing themselves, and the market considers how to position itself in this practice.
Global SVOD helps you quantify and understand the use of SVOD and its content on the French market
- Closely monitor the rise in SVOD
- Understand what makes people adopt and like this service
- Measure audience numbers for all the content broadcast through SVOD on computers and smartphones
The Global SVOD study has three parts:
SVOD volume statistics
Behaviours regarding SVOD
Monthly audience numbers for SVOD content
Global SVOD offers a complete overview for SVOD by combining all the Médiamétrie data available with representation for all of France. Framing data through a CATI study, usage and behavioural data through a CAWI study and mobile and computer panel data from the Médiamétrie and Médiamétrie//NetRatings Internet Panel.
Thirty-one platforms included in the aggregate for all SVOD services measured, which evolves according to offerings.
Two waves: July and December
Top 10 published every month (data available two months after study)