Global SVOD

Use of SVOD and its content on the French market

What is the importance of SVOD and its players in the French video landscape? How do SVOD users consume their content? What are the most-watched programmes on these platforms?

The SVOD market has been increasing sharply for two years, with developing penetration and increasingly frequent use. This market is distinguished by the complexity of its offering, as well as its well-loved, time-consuming and addictive usage. One actor dominates the market, while new parties made noticeable entrances by rapidly establishing themselves, and the market considers how to position itself in this practice.

Global SVOD helps you quantify and understand the use of SVOD and its content on the French market

  • Closely monitor the rise in SVOD
  • Understand what makes people adopt and like this service
  • Measure audience numbers for all the content broadcast through SVOD on computers and smartphones

The Global SVOD study has three parts:

 SVOD volume statistics

  • Penetration of SVOD across all of France (last 12 months, last 30 days, previous day)
  • Number of SVOD users
  • Profiles (socio-demographic, equipment, subscriptions)
  • Viewing times and period (overall, by screen, by service)
  • Positioning with live and catch-up TV

Behaviours regarding SVOD

  • Awareness and use of platforms
  • Motivations
  • Intentions to subscribe
  • Satisfaction, favourite features, account-sharing and more

Monthly audience numbers for SVOD content

  • Top 10 content consumed on Netflix per device, on computer and on mobile: monthly cumulative audience and profile (sex, age, SPC) for each piece of top-ranked Netflix content
  • Overview of monthly consumption for all Netflix content on computer and mobile
  • Audiences for SVOD, in total and for each platform measured, on computer, mobile and tablet
  • Volume statistics: Number of unique visitors, Monthly cumulative audience, Daily cumulative audience, IVT (on mobile phone only)

Global SVOD offers a complete overview for SVOD by combining all the Médiamétrie data available with representation for all of France. Framing data through a CATI study, usage and behavioural data through a CAWI study and mobile and computer panel data from the Médiamétrie and Médiamétrie//NetRatings Internet Panel.

Thirty-one platforms included in the aggregate for all SVOD services measured, which evolves according to offerings.

Two waves: July and December

Top 10 published every month (data available two months after study)

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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