Global Radio - September-October 2020 wave

Press release
Each day, 8 million people listen to the radio on digital devices

Nearly 41 million French people aged 13 years and older listen to the radio every day. This total was measured as part of the 126 000 Radio study and includes all listening devices used by the audience - both those dedicated to radio and digital devices.

The Global Radio module of the 126 000 Radio study can be used to analyse digital radio listening behaviour.

Every day, 14.4% of the population listens to the radio on a digital device, or 7.8 million daily listeners, up sharply over one year (nearly 750,000 more listeners).

Mobile phones were still the top digital device used to listen to the radio, with 4.4 million people using this method every day, which represents more than 600,000 listeners gained in 1 year. The next most popular devices were computers (1.4 million daily listeners), television (948,000) and virtual assistants (879,000), for which radio audiences increased by 286,000 additional listeners in one year.

On multimedia devices, the listening time was 2 hours 10 mins on average per day and per listener.

The computer is the digital device on which people listen to the radio the longest (2 hours 41 mins on average per day and per listener), i.e. 53 minutes more than on a mobile phone
(1 hour 48 mins).

Digital devices accounted for 15.4% of the total radio listening volume, which takes into account the number of listeners and the time they spent listening to the radio each day, i.e. growth of 1.4 percentage points on the previous year.

Source: Médiamétrie - 126 000 Radio / Global Radio - September-October 2020 - Copyright Médiamétrie  - All rights reserved

 

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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