Global Radio - January-March 2020 Wave
Over 42 million French people aged 13 years and older listen to the radio every day. This total was measured as part of the 126 000 Radio study and includes all listening devices used by the audience - both those dedicated to radio and digital devices. Digital radio listening behaviour – analysed by the Global Radio module reveals that over the period January to March 2020, the radio audience tuning in on multimedia devices climbed to almost 8 million daily listeners. It represents 14.5% of French people aged 13 years and older. That figure was 1.2% higher than last year.
Mobile phones were still the top digital device used to listen to the radio, with 4.4 million people using this method every day. The next most popular devices were computers (1.5 million daily listeners), television (1.1 million) and virtual assistants (837,000), for which radio audiences increased by 376,000 additional listeners compared to the previous year.
The computer was the digital device people used to listen to the radio for the longest time (2 hours 28 mins on average per day and per listener), i.e. 28 minutes more than on a mobile phone (2 hours).
Multimedia devices accounted for 15% of the total radio listening volume, which takes into account the number of listeners and the time they spent listening to the radio each day, i.e. a growth of 1.4 percentage points on the previous year.
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