Global Audio

Press release
Audio is being boosted by digital listening

With the Global Audio study, Médiamétrie provides a consolidated and accurate overview of audio consumption in France.

Global Audio analyses all audio usage by Internet users: radio, podcasts, audio books, music streaming musical and personal music.

Over 96% of Internet users listen to audio content every month

Radio is the most popular audio offering.

Each month, nearly 9 out of 10 Internet users (86.4%) listen to live Radio. They are also increasingly listening to it on demand (27.7% of Internet users).

Audio music streaming continues to become more widespread. Half of Internet users listen to music in this way every month (53.5%), as many as those who consume it via physical media or a personal library (54.0%).

Reach of audio offer over a month

Radio is the most popular audio offering for music or “spoken” editorial content

New for 2021, the study now offers a distinction between the consumption of music - on the radio, streaming or via a personal library - and “spoken” editorial content, on the radio, in podcasts or via audio books.

Whether for music or “spoken” editorial content, radio is the most popular offering, representing 44% and 94% of usage, respectively.

shares of daily listening volume

More and more French people are being won over by podcasts

Nearly one third of Internet users (31.3%) listen to podcasts each month, a figure up 5.3 points in one year.

Podcasts are especially popular among young people: 1 in 4  podcast listeners are under 25.

An engaging format:    almost   half  of listeners (44%) say they recommend or rate the podcasts they listen to.

Reach over a month

 

Please click on the icon to download the comprehensive press release. 

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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