Global Audio

Press release
Audio, dominated by radio: a practice at the core of French people’s lives

The Global Audio study analyses all audio usage by web users, comprising radio, original podcasts, audiobooks, music streaming and 2020’s new survey item: music played on a video platform as background music.

Audio is French people’s everyday companion

Each day, nearly 8 out of 10 web users listen to audio content, 97% of whom take part in this activity each month.

This format keeps web users company throughout the day, both at home and on the go, with two key timeslots: mornings between 6 am and 9 am (64%), and afternoons between 2 pm and 6 pm (63%).

Radio is a pillar of the audio ecosystem and attracts over 9 out of 10 web users each month and accounts for over 60% of the daily listening volume.

On top of radio, the world of audio is expanding. Music streaming is growing with 41.4% of monthly users (compared to 37.5% in 2019). Playing a song on a video platform as background music attracts a large proportion of web users: 45.8% over one month. These offers target young people : nearly half of listeners are under the age of 35.

Among the more recent audio offers, orginal* podcasts are growing steadily. 9.8% of web users listen to them each month, compared to 6.6% in 2019. 60% of listeners of original podcasts are young (under the age of 35).

Over 1 out of 4 online users listens to catch-up radio content and/or to original podcasts

26% of web users listen every month to catch-up radio content that has been previously broadcast over the air (21.2%) and/or to original podcasts (9.8%).

Today, nearly half of web users (47%) are familiar with original podcasts, with an increasing awareness amongst younger listeners: 68% of people aged under 15-24 years are familiar with this format.

93% of listeners like to take some time out to enjoy an original podcast alone; 57% like to listen on a mobile phone; and 51% like to listen at the end of the day, after 6 pm.

*original audio content not broadcast over the air, and produced by radio stations or by other producers

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Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

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Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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