EAR > Global Radio - September-October 2021 Wave
Close to 41 million French people aged 13 and over listen to the radio every day. This audience, which is measured in the EAR > National survey, takes into account all listening devices, both those dedicated to radio and digital devices.
The EAR > Global Radio module can be used to analyse digital radio listening behaviour.
Radio is strengthening its presence on digital media: every day, 15.5% of the population listens to the radio on a digital device, or 8.5 million listeners (nearly 650,000 more listeners in 1 year).
Mobile phones were still the top digital device used to listen to the radio, with 5 million people using this method every day, which represents more than 600,000 listeners gained in 1 year.
Radio audiences also continue to grow on voice-controlled speakers, which attract almost 1.1 million listeners every day, which represents more than 200,000 additional listeners in 1 year.
Listening to the radio on digital media is particularly popular among 25-49 year-olds (21% of them listen to the radio on digital media), people in the upper SPCs (22.9%) and residents of the Greater Paris Region (20.7%).
The share of digital media in radio listening is increasing significantly: it now accounts for 17.2% of total listening volume, compared to 15.4% last year.
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